24 Hour Race – Seoul Expansion
One more city against human trafficking
Employer: Running to Stop The Traffik Limited · Date: September 2016 · Role: Strategy & Operations
- 120 race participants
- 6 participating schools
- 4 corporate sponsors
- USD 10,000 raised for charity
Big movements start small and the seed was planted in Seoul. The fourth city where youth leaders speak up against human trafficking. South Korea is definitely not easy: public administration and contractors demand fluent Korean skills. But with
clever usage and recruitment of volunteers, even these tasks became a breeze.
For the first time ever, a new 24 Hour Race was held under a license based expansion model. Students from Seoul applied to host a race in their city. The race in South Korea was a successful and practical proof-of-concept.
Expanding relationships with existing partners guranteed the financial success and also assisted in establishing a positive reputation in the city from the inception. Additionally, a vast library of virtual education materials was established
along with continuous education and coaching sessions.
Expanding the 24 Hour Race had been expensive and resource consuming before. Two to three full-time employees were required for each expansion to Kuala Lumpur and Singapore. Considering the travel expanses alone, a young charity like Running To
Stop The Traffik wouldn’t have been able to expand effectivly in the future. Therefore, I developed a different expansion model that saves resources in the headquarter and stays true to the core values of the charity: youth empowerment.
- Strategy and conceptualization of expansion model
- Consulting and project management
- Volunteer recruitment
- Creation of virtual education materials
- Virtual education and coaching
- Marketing and information collaterals (schools, companies, students)
- Sponsorship sales and partnership management
- Fundraising campaign management
- Social media & website